Who or what is at each address, and the card a visitor reads.
A place is who or what is at an address. A shop, a restaurant, a classroom, a cemetery plot, a market stall, an office suite. It is the card a visitor reads and the thing the tour walks them to.
It is deliberately not called a business, because a school's rooms and a cemetery's plots are not businesses and the product should not tell them they are.
The division of labour: your contractor photographs the street and names the points by address. Here you say which place is at which address, and the tour does the rest.
Add a place starts a new one. Step 1 is the name, the category and the logo.
The category is how the tour sorts places for a visitor, and you can type your own rather than only picking from the list. Classroom, Plot, Stall, Suite, whatever this tour is actually made of.
The logo is never cropped. Give it whatever shape it has.
Press Choose the front door on the map and tap the point outside their door. That is the one point a visitor is walked to, and the point that carries the place's card.
One point holds one place. Two places cannot share a doorway, because the tour would have no way to know whose card to show.
A place with no front door shows as Not placed in the list. Nobody can be walked to it, so that is the first thing to fix.
Add points on the map attaches the photographs inside: the shop floor, the patio, the back room, the second entrance.
A visitor who reaches one of these counts as having gone inside, which is the number that matters to the place itself and the one Analytics reports.
Remove takes a point out of this place. The point stays on the tour; it is simply no longer part of this place.
Set the whole week takes one opening and closing time and fills every open day with it. Then fix the two days that are different.
The switch beside a day is open or closed all day. A place with no hours filled in simply says nothing about hours, rather than claiming to be shut.
The tour uses these to tell a visitor standing outside whether the place is open right now, which is the single most useful thing a downtown tour can say.
Steps 3 to 5. Each one you fill in becomes a button on the card, and each one you leave empty is simply not shown.
Menu link is worth calling out: it becomes its own Menu button rather than being buried in the website, because a menu is what somebody standing outside a restaurant is actually looking for.
Find a place narrows the list as you type, matching the name, the category or the address. On a tour with ninety places that is the fastest way in.
A row opens that place; so does Edit. The list also shows which places have no front door yet, so you can work through them.
The card and everything on it goes. The points stay on the tour, photographs and all, because the photographs are of a building and the building has not moved.
When a shop is replaced by a new one in the same unit, the better move is usually to edit the place rather than delete and start again: the visits, votes and passport stamps stay attached to the address.
On a place's page. It gives you a private link to send to whoever runs that place, so they can correct their own hours, phone, website and description without you being the typist for the whole downtown.
You approve every change. Nothing they send goes on the tour by itself, so handing out the link costs you nothing in control.
Turn the link off stops it working at once, which is what you press when a shop changes hands.
Review them shows what a place sent next to what is currently on the tour, so you are comparing rather than guessing what changed.
Approve and put it on the tour changes only what they changed and leaves everything else exactly as it was. They get an email saying it went on.
Decline changes nothing and tells them it was not used. Both answers are better than silence, which is what an email would have got them.
On a place's page. It looks the place up and fills in the address, phone, website and hours.
For you to check is the important half. Google is often out of date on hours and occasionally wrong about a phone number, so read what it filled in before you save. It is a first draft, not an answer.
For the first fifty places, or for a list somebody has already built in a spreadsheet.
It reads a CSV file or a Google Sheet link, matches the columns it recognises, and shows you what it read before anything is added. It also fills in details for places already on the tour rather than making duplicates of them.
Names, categories, addresses, phones, websites, menus, descriptions and social handles all come across if the columns are there.
Marks the place on the tour and puts a button on its card that opens their own gift card page.
The money is theirs. StrollPoint never touches it and never takes a cut. This is a signpost, not a shop.
Worth switching on across the downtown in November, when it is the single most-asked question.
Puts the place at the top of the list, marked Featured, for as long as you set.
It is something you can sell. What it cost stays with you and is never shown to a visitor, the same way a sponsor's fee is.
Use it sparingly. A list where half the places are featured is a list with no top.
The dark bar appears at the bottom only while something on the page has changed, and it carries Save and Discard.
If you cannot see it, nothing is waiting to be saved. If you can, something is, and leaving the screen will ask you first.
A row opens that place, and so does Edit on it.
Not placed beside a row means it has no front door, so nobody can be walked to it and its card appears nowhere on the map. Work down those first: a place with no door is invisible however good its card is.